The screenshot above shows demographics, top regions where audience viewed the movie as well as typical professions and monthly spare. This website shows that the majority of the audience for The Avengers were male ages between 25-39. I did not expect this at all because of the superhero and action scenes i would've thought teenagers between 14-19 would be the majority. The top region for the most audiences is the Midlands. This was expected because London being the capital is based in the Midlands and London has the most cinemas as well as population than anywhere else in the country so this contributes a lot to the number of audiences the film has.
This screenshot shows the amount of media the audiences consume. It shows that the average number of internet consumption is about 50+ hours per week and spends only about 1-5 hours a week watching television. What's more interesting is that the television show most watched recently was Marvel's Agents of Shield which is expected as this television show is a spin off from the movie with characters from the movie brought in.
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